Sports sponsorship that unlocks your brand's potential
ES Sport; a bridge between brands and global sport.
Sports Sponsorship With Purpose
Sponsorship is evolving, and at ES Sport, we go far beyond logos and signage. We create meaningful connections that deliver long-term value, using the UAE’s most high-profile sporting platforms — from the UAE School Games to the UAE FA competitions and marquee marathons, as well as offering opportunities to align with elite, top-tier sporting teams on the global stage. Our focus is on inspiring communities, engaging youth, and celebrating national pride, ensuring every partnership contributes to initiatives that truly matter.
Sports Sponsorship Tailored For Impact.
Every organisation has unique goals, and we start by understanding yours. By combining this insight with our deep local knowledge, relationships with government bodies and national federations, and access to proprietary events, we identify the sponsorship opportunities that best align with your strategy. Each activation is designed to maximize engagement and resonance, helping your brand connect meaningfully with the right audiences while supporting both corporate and national priorities.
The Benefits: More Than Visibility
Measurable Impact
Opportunities to drive lead generation, customer acquisition, and direct engagement with highly targeted audiences, translating sponsorship into tangible business outcomes.
Real Engagement
Opportunities to drive lead generation, customer acquisition, and direct engagement with highly targeted audiences, translating sponsorship into tangible business outcomes.
Exclusive Access
The ability to host clients, reward stakeholders, and build high-value relationships through VIP experiences, behind-the-scenes access, and curated event hospitality.
Investing in Youth, Community, and Education
At ES Sport, we believe sport is more than competition – it’s a powerful tool to shape character, build communities, and inspire the next generation. Through our partnerships and sponsorship platforms, we actively support initiatives that:
- Develop youth talent: Identifying and nurturing young athletes across schools and universities, helping them grow into the next generation of national champions.
- Strengthen communities: Creating accessible opportunities for participation, promoting health, wellness, and active lifestyles for people of all ages.
- Enhance education and skills: Integrating learning, leadership, and personal development alongside sporting excellence.
- Drive meaningful CSR impact: Offering our partners the chance to align with initiatives that reflect social responsibility, national pride, and sustainable development goals.
Marathons
THE DUBAI MARATHON
Sanctioned by the Dubai Sports Council and World Athletics, the Dubai Marathon offers unrivalled brand visibility and positive brand impact. Earned media through radio, TV, digital, and publishing partners ensures maximum exposure throughout the event life cycle: pre-event, during, and post-event. The Dubai Marathon attracts a diverse mix of local and international participants across various genders, races, and ages, including a race specifically for elite wheelchair participants. ES Sport is partnering with a legacy naming rights partner to align their brand with one of the most established and iconic events in the UAE, supported by the Dubai Government.
RAK Half Marathon: Athletics Sponsorships
As the official sponsorship agency of organisers Pace Events, ES Sport offer clients unparalleled exposure and connectivity through strategic event branding and athlete partnerships. Acknowledged as one of the fastest races in its category, the well-established RAK Half Marathon draws runners from several continents, including top elite and community athletes. Sanctioned by the Ras Al Khaimah Tourism Development Authority (RAKTDA), the race combines athletic competition with a festival atmosphere in this fast-developing emirate, engaging a diverse global audience.
SIRO Hotels proudly renews its sponsorship of the Dubai Marathon 2025 through ES Sport, continuing their commitment to supporting elite athletes with performance-driven, wellness-focused hospitality.
UAE Events
UAE School Games 2026
The UAE School Games is one of the country’s most significant national youth sporting initiatives, designed to identify emerging talent, encourage mass participation, and create clear pathways from school sport to elite competition.
Delivered in partnership with the Ministry of Sports, Ministry of Education, and the UAE Schools and University Sports Federation, the programme represents a unified national commitment to youth development, health, and long-term sporting excellence.
ES Sport is proud to serve as the exclusive agency responsible for sponsorship strategy and commercial partnerships for the UAE School Games.
UAE Football Association
The UAE Football Association (UAE FA) stands at the heart of the country’s sporting identity. As the governing body of football in the United Arab Emirates, it oversees the national teams, domestic competitions, youth development pathways, and the long‑term strategic growth of the sport. Its role extends far beyond the pitch – football in the UAE is a unifying cultural force, a source of national pride, and a platform for global visibility.
Sponsoring the UAE FA offers brands a rare opportunity to align with a national institution that represents unity, ambition, and excellence. Benefits include:
- Nationwide exposure across stadiums, broadcast, digital channels, and community programs.
- Association with national pride, supporting teams that represent the UAE on the global stage.
- Deep community engagement, connecting with families, youth, and football fans across all Emirates.
- Corporate reputation enhancement, aligning with health, wellbeing, and active‑lifestyle initiatives championed by the UAE FA and its partners.
DP World ILT20: CRICKET SPONSORSHIPS
ES Sport create rewarding connections between our clients and the DP World ILT20 through a series of sponsorship packages that consistently generate fulfilling returns on investment. As the T20 tournament with the second-largest largest TV viewership worldwide, the DP World ILT20 has rapidly become a flagship cricket experience in the UAE, attracting a substantial global fan base. We can tailor the rights and benefits to suit your brand either with the tournament itself, or one of the teams taking part.
International Events
The Jockey Club UK
For more than 270 years, The Jockey Club has played a central role in the life of British racing – delivering world-class events, operating outstanding racecourses, training and breeding facilities, and reinvesting all profits for the benefit of the sport. The purpose of the Jockey Club is to ensure that horseracing continues to thrive for generations to come.
ES Sport is honoured to serve as an official agency to the Jockey Club, supporting its commercial strategy and bringing world‑class partners into the horse racing ecosystem.
Strategic Sports Sponsorships: Creating Targeted Opportunities
Leveraging sports sponsorship to deliver dynamic returns
We have an expanding network of sponsorship agency rights encompassing mainstream global sports, and teams. Sponsorship opportunities range from legendary football clubs to the AFC Champions League and AFC Asian Cup, marathons and distance running events throughout the UAE, including our own Super 10k race. Cricket is very popular in the UAE and ES Sport provides opportunities to partner with several cricket tournaments, teams, and players, plus we provide access to the WSX Supercross Championship, autonomous racing, and many more.
Understanding your brand’s objectives, and success criteria is our priority. We then align these elements with the best sponsorship opportunities in our portfolio, determine the most synergistic connection, and craft a strategy that ensures maximum impact. Our success hinges on your success.
Proven Success Through Client Satisfaction
Landmark Group
Sponsored the “ICC Baby Shop Cricket cubs”
“A very proactive and productive sponsorship campaign, which enabled us to engage our brand directly with an ideal target audience. The level of customer service underpinning our working partnership was outstanding throughout.”
Shailesh Bhadra
Marketing Manager – Landmark Group
District One
Sponsored La Liga Virtual LED
“Our leadership team were impressed by the exposure we received throughout the MENA region and the ability we had to showcase specific key messages in both English and Arabic”
Philippose Thomas
Marketing Manager, Mohammed Bin Rashid Al Maktoum City – District One
Have questions? Call us +971 4 435 6612
Our partners
Dubai Rugby Sevens
Dubai World Cup
Hong Kong Sevens
ICC
NBA
UFC Fight Night
YAS Marina Cicuit
Get in touch
Read More About Sponsorships in Sports
May 25, 2018
