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Emirates Dubai 7s
About

Fans First.
Since 2009.

Connecting people, brands and businesses with the best of sport across the UAE and beyond, for 17 years and counting.

Founded2009Established in the UAE
Experience17Years in business in the region
Offices03Dubai, Abu Dhabi, United Kingdom
Delivered300+Events across experiences, sponsorship and tours
Our Story

Where It All Began.

Founded in Dubai in 2009 as Expat Sport. Rebranded as ES Sport in 2024, with UK sister company ES UK Sport Ltd, formerly TravelandMore, under the same umbrella.

With 17 years in business in the region, we connect people, brands and businesses with the world of sport in the UAE and beyond. From premium hospitality at major international events to sponsorships, partnerships and team tours, we know the region, the people and the opportunities that make great things happen.

Built on relationships, experience and a genuine love of sport, we bring the right people together, open the right doors and deliver experiences people remember. We make sport more accessible, more connected and more valuable for everyone involved.

Fans in the stands at the Emirates Dubai 7s, The Sevens Stadium
Emirates Dubai 7s, The Sevens Stadium, Dubai

ES Sport believes in the power of sport to transform communities. Connecting the world through sport.

H.E. Sheikh Mohamed bin Saif Al Nahyan · Chairman
How we work

What We Stand For.

Four things we hold to on every partnership, every event and every conversation.

01

01Value First

We create value for everyone in the room: clients, partners, fans and the wider sporting ecosystem. Every opportunity should move sport forward.

02

02Relationships Over Transactions

Good business starts with good relationships. We build trust, invest in people and play the long game.

03

03Make It Happen

Ideas are easy. Making them happen is the hard part. We take ownership, solve problems and get things done.

04

04Leave It Better

Every partnership should leave something stronger behind: a stronger brand, happier fans, a healthier sporting ecosystem.

Leadership

Board of Directors.

H.E. Sheikh Mohamed bin Saif Al Nahyan

H.E. Sheikh Mohamed bin Saif Al Nahyan

Chairman

Board Vice Chairman of First Abu Dhabi Bank PJSC.

Alan Holt

Alan Holt

Group Managing Director and Managing Director, Abu Dhabi

Founder and driving force behind ES Sport.

Paul McSorley

Paul McSorley

Managing Director, Dubai and Group Finance Director

Architect of the group strategy and the ES Sport rebrand.

Counsel

Executive Team and Advisors.

Sue Holt

Sue Holt

Executive Director

25+ years in international marketing and business development.

Campbell Jamieson

Campbell Jamieson

Strategic Advisor

Former Commercial Director of the ICC.

John McEwan

John McEwan

Strategic Advisor

From MD of Thomas Cook UK to Chairman of ABTA.

Qasim Ali

Qasim Ali

Strategy and Development

ECB Level 4 Master Coach. Our cricket expert.

Delivery

Meet The Team.

Andrea Monks

Andrea Monks

Senior Operations and Product Manager

Runs our key tournaments and celebrity sports dinners.

Laura McSorley

Laura McSorley

Head of Events

Events and logistics, from F1 to golf championships.

Stuart Kirkham

Stuart Kirkham

Sponsorship and Experiences

Works with rights holders, government entities and brands, from F1 to the Dubai Marathon.

India Beckwith

India Beckwith

Commercial and Partnerships Manager

Connects brands, businesses, teams and fans to the biggest moments in sport.

Jennifer Rebeiro

Jennifer Rebeiro

Sales and Product Manager

Builds the client relationships that last.

Rukma Fernando

Rukma Fernando

Product Sales Manager

FIFA World Cup and ICC World Cup logistics behind her.

Yuzraan Lantra

Yuzraan Lantra

Digital Marketing Manager

Tells the ES Sport story across every channel.

Louis Mitchell

Louis Mitchell

Systems and Backend Development

Digital transformation, AI and the processes that keep the business working smarter.

Jahzeelyn Diroy

Jahzeelyn Diroy

Administration and Operations Executive

Keeps every department and every event running.

Joy Rimando

Joy Rimando

Finance and Administration Executive

Our resident numbers expert.

The people

Safe Hands.

Contact Our Team
1992 to today

The Journey.

1992

TravelandMore

Alan Holt forms the UK sister company.

2007

First sports package

Hatton v Mayweather. Sold out in days.

2009

The UAE chapter

Dubai office opens. Official F1 Abu Dhabi ticket agent. First touring teams hosted for the Dubai Sevens.

2013

Dubai Sevens

Official agent of the Dubai Rugby Sevens.

2015

School Tours

School tours join the team tours business.

2016

Babyshop Cricket Cubs

Title sponsor of the ICC Academy summer camps.

2018

Sponsorship division

Sponsorship division opens. Official ICC commercial partner.

2020

FIFA World Cup

Exclusive MATCH Hospitality sales agent in the UAE for Qatar 2022.

2023

Abu Dhabi HQ

Yas Island HQ opens with DCT Abu Dhabi.

2024

ES Sport

Expat Sport becomes ES Sport.

2025

New Chairman

H.E. Sheikh Mohamed bin Saif Al Nahyan joins as Chairman.

The back catalogue

Past Events.

A selection of what we have delivered.

Argentina lifting the FIFA World Cup at Qatar 2022 2022
Delivered

FIFA World Cup
Qatar 2022

7,000+ fans flown from Dubai, fan hotel featured on CNN
British & Irish Lions Tour of Australia, Supporter packages from the UAE 2025
Delivered

British & Irish Lions
Tour of Australia

Supporter packages from the UAE
UFC 321 Abu Dhabi, Etihad Arena, Yas Island 2025
Delivered

UFC 321
Abu Dhabi

Etihad Arena, Yas Island
Fenerbahce lift the 2025 EuroLeague trophy at Etihad Arena, Abu Dhabi 2025
Delivered

EuroLeague
Final Four

Etihad Arena, Abu Dhabi
AFC Asian Cup UAE 2019 2019
Delivered

AFC Asian Cup
UAE

Hospitality agent, hosting VIP guests
ICC Cricket World Cup, Regional sponsorship strategy and delivery 2019
Delivered

ICC Cricket
World Cup

Regional sponsorship strategy and delivery
A title fight under the lights in a packed boxing arena 2007
Delivered

Hatton v
Mayweather

Las Vegas. Where it all started
Register Interest

Get In Touch
With An Expert.

Tell us what you are planning: a client to host, a team to reward, a brand to amplify or a squad to bring over. We’ll get back to you.

Email info@es-sport.ae → Call +971 4 435 6612 →
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