OUR JOURNEY AND VISION
Since starting operations in 2009 (as Expat Sport), ES Sport has played a leading role in the Middle East’s sports tourism industry. We recognised the Gulf region’s immense potential as a global sports hub and developed a strategy to support this transformation from our base in the UAE. The region’s sports development has been truly remarkable, with billions invested in infrastructure in less than two decades, realising the original potential. Today, the Middle East hosts some of the most sought-after sports events worldwide—and ES Sport is honoured to have made a contribution to this phenomenal evolution.
Our business has expanded alongside the growth of world-class sports in the Middle East. In addition to providing memorable sport experiences for fans and businesses, our services extend to sports sponsorship, brand partnerships, plus tours and training camp logistics for schools, clubs and professional teams, across several sports.
ES Sport also hosts proprietary flagship events to improve fitness, health, and well-being within the UAE community, a priority pillar of our social responsibility philosophy, in line with the UAE’s National Wellbeing Strategy 2031.