Sport, Experienced
Differently.
We connect brands, businesses, teams and fans to the biggest moments in sport.

Experiences
Tickets, hospitality and premium packages at the world’s biggest sporting events. F1, UFC, Dubai 7s, DP World Tour and more.
Explore Experiences
Sponsorship
From grassroots to elite level, we connect brands with the right sports, audiences and opportunities to deliver long term impact and measurable ROI.
Explore Sponsorship
Team Tours
Bringing sports teams to the UAE for tailored tours, training camps and educational programmes. Fixtures, planning, accommodation, logistics and on the ground support.
Explore Team ToursES Sport In Six.
The concrete version. Who is behind it, what we sell, where we work, when, why and how.
01Who
Established in the UAE in 2009 and chaired by H.E. Sheikh Mohammed bin Saif Al Nahyan. Group MD Alan Holt leads a team with 25+ years of collective experience in the sports market. Long term fans before anything else.
02What
Experiences people remember.Sponsorship that delivers.Team tours with impact.
03Where
Offices in Abu Dhabi, Dubai and the United Kingdom.UAE specialists, global reach.
04When
All year round. The UAE calendar peaks from October to April, and the planning, sponsorship and tour work that fills it runs twelve months of the year.
05Why
Sport opens doors. It starts conversations, brings people together and creates opportunities that business alone cannot. We help you make the most of it.
06How
The right relationships make it happen. We connect brands, rights holders, government, federations, venues and events, then deliver from first conversation to final handshake.
Season Snapshot.
24 Oct 2026
UFC 333
Abu Dhabi
12 to 15 Nov 2026
DP World Tour
Championship
27 to 29 Nov 2026
Emirates
Dubai 7s
3 to 6 Dec 2026
F1 Abu Dhabi
Grand Prix
January
Dubai
Marathon
Spring
Dubai
World Cup
All year
Tours &
Training Camps
In Their Words.
The event was absolutely amazing, and customers were blown away. A big thank you for all your help and support leading up to the F1 race.
Our ICC Cricket World Cup sponsorship through ES Sport undoubtedly played a crucial role in our rapid growth and brand credibility.
This is customer service as it should be, and we wish the rest of the world would operate this way.
Get In Touch
With An Expert.
Tell us what you are planning: a client to host, a team to reward, a brand to amplify or a squad to bring over. We’ll get back to you within one working day.
Tell Us What
You Are Planning.
We’ll get back to you within one working day.