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Founded2009Established in the UAE
Experience25+Years across the team, collectively
Offices03Dubai, Abu Dhabi, United Kingdom
Delivered300+Events across experiences, sponsorship and tours
Abu Dhabi Sports CouncilEmirates Dubai 7sDubai World CupHong Kong SevensICCNBAUFC Fight NightYAS Marina CircuitDepartment of Culture and TourismBritish & Irish LionsDepartment of Community and DevelopmentDP World ILT20Dubai Economy and TourismDubai MarathonAFC Asian CupManchester City F.C.Abu Dhabi Sports CouncilEmirates Dubai 7sDubai World CupHong Kong SevensICCNBAUFC Fight NightYAS Marina CircuitDepartment of Culture and TourismBritish & Irish LionsDepartment of Community and DevelopmentDP World ILT20Dubai Economy and TourismDubai MarathonAFC Asian CupManchester City F.C.
What We Do

Sport, Experienced
Differently.

We connect brands, businesses, teams and fans to the biggest moments in sport.

About

ES Sport In Six.

The concrete version. Who is behind it, what we sell, where we work, when, why and how.

01

01Who

Established in the UAE in 2009 and chaired by H.E. Sheikh Mohammed bin Saif Al Nahyan. Group MD Alan Holt leads a team with 25+ years of collective experience in the sports market. Long term fans before anything else.

02

02What

Experiences people remember.Sponsorship that delivers.Team tours with impact.

03

03Where

Offices in Abu Dhabi, Dubai and the United Kingdom.UAE specialists, global reach.

04

04When

All year round. The UAE calendar peaks from October to April, and the planning, sponsorship and tour work that fills it runs twelve months of the year.

05

05Why

Sport opens doors. It starts conversations, brings people together and creates opportunities that business alone cannot. We help you make the most of it.

06

06How

The right relationships make it happen. We connect brands, rights holders, government, federations, venues and events, then deliver from first conversation to final handshake.

Calendar

Season Snapshot.

Client Voices

In Their Words.

The event was absolutely amazing, and customers were blown away. A big thank you for all your help and support leading up to the F1 race.

DHL · F1 Abu Dhabi Grand Prix

Our ICC Cricket World Cup sponsorship through ES Sport undoubtedly played a crucial role in our rapid growth and brand credibility.

Golootlo · ICC Cricket World Cup

This is customer service as it should be, and we wish the rest of the world would operate this way.

Bahrain RFC · Team Tour
Register Interest

Get In Touch
With An Expert.

Tell us what you are planning: a client to host, a team to reward, a brand to amplify or a squad to bring over. We’ll get back to you within one working day.