
Fans First.
Since 2009.
Connecting people, brands and businesses with the best of sport across the UAE and beyond, for 25+ years.
Where It All Began.
Founded in Dubai in 2009 as Expat Sport. Rebranded as ES Sport in 2024, with UK sister company TravelandMore under the same umbrella.
With 25+ years of collective experience across the team, we connect people, brands and businesses with the world of sport in the UAE and beyond. From premium hospitality at major international events to sponsorships, partnerships and team tours, we know the region, the people and the opportunities that make great things happen.
Built on relationships, experience and a genuine love of sport, we bring the right people together, open the right doors and deliver experiences people remember. We make sport more accessible, more connected and more valuable for everyone involved.
ES Sport believes in the power of sport to transform communities. Connecting the world through sport.
What We Stand For.
Four things we hold to on every partnership, every event and every conversation.
01Value First
We create value for everyone in the room: clients, partners, fans and the wider sporting ecosystem. Every opportunity should move sport forward.
02Relationships Over Transactions
Good business starts with good relationships. We build trust, invest in people and play the long game.
03Make It Happen
Ideas are easy. Making them happen is the hard part. We take ownership, solve problems and get things done.
04Leave It Better
Every partnership should leave something stronger behind: a stronger brand, happier fans, a healthier sporting ecosystem.
Safe Hands.
Board of Directors.

H.E. Sheikh Mohammed bin Saif Al Nahyan
Board Vice Chairman of First Abu Dhabi Bank PJSC.

Alan Holt
Founder and driving force behind ES Sport.

Paul McSorley
Architect of the group strategy and the ES Sport rebrand.
Executive Team and Advisors.

Sue Holt
25+ years in international marketing and business development.

Campbell Jamieson
Former Commercial Director of the ICC.

John McEwan
From MD of Thomas Cook UK to Chairman of ABTA.

Qasim Ali
ECB Level 4 Master Coach. Our cricket expert.
Meet The Team.

Andrea Monks
Runs our key tournaments and celebrity sports dinners.

Laura McSorley
Events and logistics, from F1 to golf championships.

Stuart Kirkham
Works with rights holders, government entities and brands, from F1 to the Dubai Marathon.

India Beckwith
Connects brands, businesses, teams and fans to the biggest moments in sport.

Jennifer Rebeiro
Builds the client relationships that last.

Rukma Fernando
FIFA World Cup and ICC World Cup logistics behind her.

Yuzraan Lantra
Tells the ES Sport story across every channel.

Louis Mitchell
Digital transformation, AI and the processes that keep the business working smarter.

Jahzeelyn Diroy
Keeps every department and every event running.

Joy Rimando
Our resident numbers expert.
The Journey.
TravelandMore
Alan Holt forms the UK sister company.
First sports package
Hatton v Mayweather. Sold out in days.
The UAE chapter
Dubai office opens. Official F1 Abu Dhabi ticket agent.
Dubai Sevens
Official agent of the Dubai Rugby Sevens.
Team Tours
The team tours vertical launches.
Sponsorship division
Sponsorship division opens. Official ICC commercial partner.
FIFA World Cup
Exclusive MATCH Hospitality sales agent in the UAE for Qatar 2022.
Abu Dhabi HQ
Yas Island HQ opens with DCT Abu Dhabi.
ES Sport
Expat Sport becomes ES Sport.
New Chairman
H.E. Sheikh Mohammed bin Saif Al Nahyan joins as Chairman.
Past Events.
A selection of what we have delivered.
2022
FIFA World Cup
Qatar 2022
2025
British & Irish Lions
Tour of Australia
2025
UFC 321
Abu Dhabi
EuroLeague
Final Four
2024/25
AFC Champions League
Final
AFC Asian Cup
UAE
2019
ICC Cricket
World Cup
2007
Hatton v
Mayweather
Get In Touch
With An Expert.
Tell us what you are planning: a client to host, a team to reward, a brand to amplify or a squad to bring over. We’ll get back to you within one working day.
Tell Us What
You Are Planning.
We’ll get back to you within one working day.