Every school in the country. One league.
هنا انطلاقة الأبطال
The UAE’s first multi-sport intra-school league, open to every private and government school across all seven emirates. Thirteen sports. National federations scouting from the sidelines. Your brand on the journey from PE lesson to podium.
The audience
Full halls. Full families.
Every athlete arrives with a parent, a teacher and a team behind them. Families take the day off. Schools send coaches, banners and buses. The Games reach a family and school community of 10,000+ across the season, and at the finals every one of them walks through the sponsor tunnel to get in.
The scale
Four times bigger in two seasons
Participation went from 2,350 in 2023 to 9,630 in 2025, with a sport added almost every year. The 2026 season runs 13 sports across two phases and a national final.
Thirteen sports, one platform
Sponsor a sport, a phase or the whole season
Every sport has its own entry point: an official partner slot for that discipline, its regional rounds and its final. The 2025 participation numbers show where the crowds are.
Who else is watching
Scouts on the sideline. Ministers in the stands.
The national federation for each sport is present at every event to select talent for the UAE. The Ministry of Sports, the Ministry of Education and the National Olympic Committee back the platform as a step on the road to National Sports Strategy 2031.
Already done here
Ferrero already put its name on it
Ferrero GCC signed a strategic partnership with UAESUSF to support the UAE School Games across all emirates. ADNEC hosts the finals. ES Sport holds the exclusive commercial rights, so there is one point of contact from proposal to activation. The strategic slot has a precedent. The sport-partner and education-partner slots are open.
What’s for sale
Three partner tiers, thirteen sport slots
The Games already organise partners in three families. A brand joins one of them, or takes a single sport for the season.
Strategic partner
Nationwide branding across qualification rounds, finals and the closing ceremony. Logo on media backdrops, LED screens and signage at every venue. Main activation space in the fan zone.
Precedent: Ferrero GCCEducation partner
For brands built around schools, learning and student development. Presence in the school-facing programme, teacher and coach touchpoints and the finals.
Alongside the emirate education authoritiesSports partner
Equipment, hydration, apparel, sports tech. Official partner of one or more sports, with branding at that sport’s stations, its rounds and its final.
Example: Official hydration partner, SwimmingSocial & livestream
Official posts, hashtags and stories on TikTok, Instagram and X. Featured spots in livestreams, the website and newsletters.
Fan zone activation
Host or be present at community engagement activities in the fan zone, in front of students, families and visitors between events.
Press & reporting
Mentions in press events and news coverage, plus data-driven reporting across every event touchpoint after the season.
Come to a finals day
One morning at the finals will do more than any deck. Walk the sponsor tunnel, watch the scouts at work, meet the families in the fan zone. ES Sport will bring the full participation data and the 2026 calendar.
