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UAE Football Association · Est. 1971·Sponsorship via ES Sport

The whole country plays here

The UAEFA governs every level of football in the UAE: the national teams, the President’s Cup, three divisions, the academy and every referee on every pitch. Your brand can sit inside all of it.

1971Governing football since

475K+Followers across three platforms

FIFA · AFCMember federation

The rarest position on the pitch

One shirt is on every pitch in the country

The UAEFA appoints every referee across the UAE Pro League, the Pro Cup and every local competition. The referee’s kit is the one shirt that appears in every match, every weekend, every division. Sleeve and back are available. Your logo on the referee follows the ball, the camera and the crowd’s eyes from kick-off to the final whistle.

Sleeve · Platinum

Back · Gold

Official timekeeper · substitution board

The scale

From the national team to the third division

The UAEFA runs the President’s Cup, the First, Second and Third Division Leagues and the UAEFA Academy, and it fields the men’s, women’s, youth, futsal and beach soccer national teams.

Competitions and pathways managed:
President's Cup, three divisions, Academy

290K

Instagram followers,
plus 150K on X and 34K on TikTok

100%

Of referees in UAE competitions
appointed by the UAEFA

Exposure platforms: LED boards, kits,
app, website, fan zones and more

Packed stadium at a President's Cup final

The occasion

The final the whole country watches

The President’s Cup is the most prestigious football competition in the UAE. The final is broadcast nationwide, attended by members of the UAE Royal Family, and the trophy is presented by Their Highnesses. Stadium branding, the backdrop, the centre circle and the fan zone all carry your name that night.

Broadcast

Nationwide, with wide coverage in national media

In the stadium

Packed stands. LED boards, stadium logo, centre circle, backdrop

Hospitality

VIP final tickets, fan zone activation space and high-level networking access

Already done here

A sovereign wealth fund signed for three more years

ADQ renewed its sponsorship of the UAEFA for a further three seasons from 2024–25, covering the President’s Cup and the First and Second Division Leagues. Toyota supplies the association’s vehicles. McDonald’s UAE joined at a President’s Cup Final and stayed through World Cup qualifiers. The template is proven at the highest level. The next name is yours.

ADQMcDonald’sToyotaEtihade&EGA

Where your brand lives

Nine places to put a logo. All of them on camera.

Player of the match backdrop with sponsor logos

Backdrop sponsor

Matchday

LED advertising boards

Pitchside boards across UAEFA matches. Exposure share is set by tier, from 5% to 40% of total board time.

Matchday

Centre circle & stadium logo

The logo in the middle of the pitch and on the stadium wrap. Every kick-off, every wide shot.

Kit

Referee kit

Sleeve or back. The only shirt that appears in every competition the UAEFA runs.

Kit

National team training kit

Front branding on the training kit of the UAE national teams, in camps at home and abroad.

Stadium branding

Digital

Social, website & app

Sponsor strip on UAEFA social channels, presence on the official website and the UAEFA mobile app.

Matchday

Official timekeeper

Your name on the digital substitution board, held up to the crowd and the broadcast at every change.

Activation

Fan zones & players

Activation space at matches and the use of national team players in your advertising campaigns.

25.2MViews on women’s football channels, 2025

A second route in

Women’s football has its own title slot

The UAEFA runs the Women’s Football League, the Women’s Cup and the Super Cup, plus U13, U15 and U17 competitions in Abu Dhabi and Dubai. The women’s league title sponsorship is a dedicated package: naming rights, match jersey branding, player and coach appearances and a social following that produced 25.2 million views in 2025.

858Registered players in the women’s leagues

3,000+Participants across the women’s programme

500Average spectators per match

What’s for sale

Four tiers for the association. Three for the women’s game.

Platinum

AED 15 million

40% of LED board exposure
Official timekeeper branding
Referee kit: sleeve
Premium stadium & backdrop placement
Centre circle logo
Main fan zone activation space
15 VIP final tickets · 15 signed jerseys
Players in advertising campaigns

Gold

AED 8 million

25% of LED board exposure
Official timekeeper
Referee kit: back
Prime stadium & backdrop visibility
Centre circle logo
Secondary fan zone space
8 VIP final tickets · 8 signed jerseys
Players in advertising campaigns

Silver

AED 3 million

15% of LED board exposure
Official timekeeper
Referee kit
Standard stadium & backdrop placement
Centre circle logo
Limited fan zone space
3 VIP final tickets · 3 signed jerseys
Players in campaigns

Bronze

Below AED 3 million

5% of LED board exposure
Official timekeeper
Referee kit
Stadium & backdrop mention
Centre circle logo
Fan zone space by request
1 VIP final ticket · 1 signed jersey
Players in campaigns

All tiers include the social media sponsor strip and website and app presence. Rights are flexible and can be shaped to the brand’s goals.

Watch a final from the tunnel

An afternoon at Zayed Sports City with the UAEFA and ES Sport will do more than any deck. We bring the matchday calendar, the broadcast figures and the inventory map with us.

Book a matchday visit → WhatsApp ES Sport → Visit uaefa.ae →

The whole country plays here

One shirt is on every pitch in the country

From the national team to the third division

The final the whole country watches

A sovereign wealth fund signed for three more years

Nine places to put a logo. All of them on camera.

LED advertising boards

Centre circle & stadium logo

Referee kit

National team training kit

Social, website & app

Official timekeeper

Fan zones & players

Women’s football has its own title slot

Four tiers for the association. Three for the women’s game.

Platinum

Gold

Silver

Bronze

Tier 1

Tier 2

Tier 3

Watch a final from the tunnel