
UAE School Games sponsorship
This Is ES Sport.
Every school in the country. One league. The UAE’s first multi-sport intra-school league, open to every private and government school across all seven emirates. Thirteen sports. National federations scouting from the sidelines. Your brand on the journey from PE lesson to podium.
Full Halls.
Full Families.
Every athlete arrives with a parent, a teacher and a team behind them. Families take the day off. Schools send coaches, banners and buses. The Games reach a family and school community of 10,000+ across the season, and at the finals every one of them walks through the sponsor tunnel to get in.
Parents & families · Teachers & coaches · 875 schools · National federations · Ministry & NOC officials

Three Partner Tiers,
Thirteen Sport Slots.
The Games already organise partners in three families. A brand joins one of them, or takes a single sport for the season.
Strategic
Partner
Education
Partner
Sports
Partner
Social &
Livestream
Fan Zone
Activation
Press &
Reporting
Four Times Bigger
In Two Seasons.
Participation went from 2,350 in 2023 to 9,630 in 2025, with a sport added almost every year. The 2026 season runs 13 sports across two phases and a national final. 2023: 9 sports, 2,350 participants. 2024: 10 sports, 5,235. 2025: 12 sports, 9,630.
Sponsor A Sport, A Phase
Or The Whole Season.
Every sport has its own entry point: an official partner slot for that discipline, its regional rounds and its final. The 2025 participation numbers show where the crowds are.
Athletics 1,985. Football 1,611. Chess 1,565. Badminton 1,565. Swimming 938. Jiu-Jitsu 726. Taekwondo 589. Judo 359. Shooting 359. Table tennis 247. Archery 206. Fencing 83. Obstacle course racing joins as the thirteenth sport in 2026.

Scouts On The Sideline.
Ministers In The Stands.
The national federation for each sport is present at every event to select talent for the UAE. The Ministry of Sports, the Ministry of Education and the National Olympic Committee back the platform as a step on the road to National Sports Strategy 2031.
- VIP attendance. Government and federation leadership at the finals.
- Tech-driven fan zone. Families competing in gamified versions of each sport.
- Sport-branded stations. Registration, warm-up and competition zones per sport.
Ferrero Already Put
Its Name On It.
Ferrero GCC signed a strategic partnership with UAESUSF to support the UAE School Games across all emirates. ADNEC hosts the finals. ES Sport holds the exclusive commercial rights, so there is one point of contact from proposal to activation.
The strategic slot has a precedent. The sport-partner and education-partner slots are open. Initiative of the UAE National Olympic Committee, with the Ministry of Sports and the Ministry of Education as government partners.

Know Before You Go.
The questions our team hears most.
A strategic partner slot, an education partner slot, or a sports partner slot for one or more of the thirteen sports. Every tier carries digital presence, fan zone activation and press and reporting.
9,630 student athletes from 875 private and government schools across all seven emirates competed in 2025, across 10 age groups for boys and girls. The Games reach a family and school community of 10,000 plus across the season.
Yes. Ferrero GCC is the strategic partner. ADNEC hosts the finals. ES Sport holds the exclusive commercial rights, so there is one point of contact from proposal to activation.
Yes. Walk the sponsor tunnel, watch the scouts at work, meet the families in the fan zone. ES Sport will bring the full participation data and the 2026 calendar.
Tell us the brand, the objective and the budget range you are working with. ES Sport comes back with the rights and activation options that fit.
Get In Touch
With An Expert.
Come to a finals day. One morning at the finals will do more than any deck. Walk the sponsor tunnel, watch the scouts at work, meet the families in the fan zone. ES Sport will bring the full participation data and the 2026 calendar.
Partner With The
School Games.
We’ll get back to you.