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A floodlit football stadium in Abu Dhabi on a UAE Football Association matchday
UAE Football Association crest

UAE Football Association sponsorship

Football at every level. Across the UAE. The UAE Football Association governs men’s and women’s football, from grassroots and youth development to elite competitions and the national teams. UAE Football Association sponsorship opportunities through ES Sport.

Enquire About Sponsorship What Is On Offer
Governing football since1971The national federation
Followers470K+Across three platforms
Member federationFIFA · AFCInternational and Asian confederations
Referees appointed100%Of referees in UAE competitions
The property

The Home Of Football
In The UAE.

The UAE Football Association sits at the heart of the nation’s game. Founded in 1971 and a member of FIFA and the AFC, it governs football from grassroots and youth development through to the professional and international stage, across men’s and women’s football. It runs major competitions including the President’s Cup and oversees the UAE’s men’s, women’s, youth, futsal and beach soccer national teams, connecting players, clubs, officials and fans through the sport they love.

For brands, it offers a rare opportunity to become part of football at every level. From the referees, players and coaches on the pitch to the millions who follow the game, the UAE FA offers multiple touchpoints for visibility and engagement through one of the UAE’s biggest sporting communities.

Talk To Our Team
A full stadium at the President's Cup final
President’s Cup final
UAE FA touchpoints

Your Brand. On Every
Pitch In The UAE.

From the national team to the third division. Every game brings another opportunity to put your brand in front of players, fans and football audiences, across the pitch, on the shirt and on camera.

A full stadium at a UAEFA final

National Teams

Men, women, youth, futsal, beach

Front branding on the training kit of the UAE national teams, in camps at home and abroad, and players available for your campaigns.

Pitchside LED boards at a UAEFA match

The President’s Cup

The final the country watches

Broadcast nationwide, the trophy presented by Their Highnesses. Stadium branding, backdrop, centre circle and fan zone all on camera.

Centre circle branding on a UAEFA pitch

Three Divisions

First, Second and Third

League football every weekend across the emirates, with LED boards, the centre circle and the backdrop at every ground.

A UAE women's national team player

Women’s Football

League, Cup and Super Cup

858 registered players, 3,000 plus across the programme and 25.2 million social views in 2025, with a title package of its own.

The digital substitution board at a UAEFA match

The Referees

Every match, every division

Sleeve and back of the one shirt on every pitch, plus the substitution board held up to the crowd and the broadcast at every change.

The fan zone at a UAEFA match

Fan Zones & Players

Activation

Activation space at matches and the use of national team players in your advertising campaigns.

The reach

The Nation’s
Favourite Game.

A final broadcast to the whole country, 470K plus followers across three platforms and a women’s game growing fastest of all.

Figures from the UAE Football Association sponsorship proposal, 2025 to 26 season; women’s football figures for 2025.

Centre circle branding on a UAEFA pitch
Centre circle branding, matchday
  1. 290KInstagram followers
  2. 150KFollowers on X
  3. 34KTikTok followers
  4. NationwideBroadcast of the President’s Cup final, with wide national media coverage
  5. 25.2mViews across women’s football channels in 2025
  6. 858Registered players in the women’s leagues, 3,000 plus across the programme
  7. 500Average spectators per women’s league match
  8. 100%Of referees in UAE competitions appointed by the association
Perfect for

For Organisations
Ready To…

  • Align with the nation’s favourite game at every level, from the national team to the third division.
  • Be on camera every weekend, on LED boards, the centre circle and the referee’s shirt.
  • Reach a young, mobile audience of 470K plus followers across Instagram, X and TikTok.
  • Back the women’s game as it grows, with a title package of its own.
  • Use national team players in campaigns and host clients at the President’s Cup final.
  • Join ADQ, McDonald’s UAE, Etihad Airways, Toyota, e& and EGA on the association’s partner list.
A UAE national team player named Player of the Match
UAE national team, Player of the Match
Who you stand alongside

The World Game’s
Governing Bodies.

The confederations the association belongs to.

The FIFA badge on a UAE referee's shirt
FIFA-listed referee, UAE match
Governing bodiesFIFA logoMember association
Governing bodiesAsian Football Confederation logoMember association

Membership as stated by the UAE Football Association. Commercial partners are listed in the proposal.

India Beckwith and Stuart Kirkham of the ES Sport sponsorship team
The ES Sport sponsorship team
Get In Touch

Get In Contact
With Our Team.

Talk directly to the people who build our partnerships. Book a call with India or Stuart, or email or call the office, and bring your objectives: we will bring the rights, the audience figures and the ideas.

Book A Call With India → Book A Call With Stuart → Email info@es-sport.ae → Call +971 4 435 6612 →
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