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A floodlit football stadium in Abu Dhabi on matchday

UAE Football Association sponsorship

This Is ES Sport.

The whole country plays here. The UAEFA governs every level of football in the UAE: the national teams, the President’s Cup, three divisions, the academy and every referee on every pitch. Your brand can sit inside all of it.

Enquire About Sponsorship What Is On Offer
Governing football since1971The national federation
Followers475K+Across three platforms
Member federationFIFA · AFCInternational and Asian confederations
Referees appointed100%Of referees in UAE competitions
UAE Football Association·Est. 1971·Sponsorship via ES Sport·Enquire Now
The rarest position on the pitch

One Shirt Is On Every
Pitch In The Country.

The UAEFA appoints every referee across the UAE Pro League, the Pro Cup and every local competition. The referee’s kit is the one shirt that appears in every match, every weekend, every division. Sleeve and back are available. Your logo on the referee follows the ball, the camera and the crowd’s eyes from kick-off to the final whistle.

Sleeve · Platinum. Back · Gold. Official timekeeper · substitution board.

Talk To Our Team
A UAE national team player named Player of the Match
UAE national team, Player of the Match
The scale

From The National Team
To The Third Division.

The UAEFA runs the President’s Cup, the First, Second and Third Division Leagues and the UAEFA Academy, and it fields the men’s, women’s, youth, futsal and beach soccer national teams.

Competitions and pathways5President’s Cup, three divisions, the Academy.
Instagram290KPlus 150K on X and 34K on TikTok.
Referees appointed100%Of referees in UAE competitions.
Exposure platforms9LED boards, kits, app, website, fan zones and more.
The occasion

The Final The Whole
Country Watches.

The President’s Cup is the most prestigious football competition in the UAE. The final is broadcast nationwide, attended by members of the UAE Royal Family, and the trophy is presented by Their Highnesses. Stadium branding, the backdrop, the centre circle and the fan zone all carry your name that night.

Broadcast nationwide with wide coverage in national media. Packed stands, with LED boards, the stadium logo, the centre circle and the backdrop on camera. VIP final tickets, fan zone activation space and high-level networking access for the sponsor.

Talk To Our Team
A full stadium at a UAEFA final
President’s Cup final
Already done here

A Sovereign Wealth Fund Signed
For Three More Years.

ADQ renewed its sponsorship of the UAEFA for a further three seasons from 2024–25, covering the President’s Cup and the First and Second Division Leagues. The template is proven at the highest level. The next name is yours.

  • ADQ. Renewed for three more seasons from 2024–25.
  • McDonald’s UAE. Joined at a President’s Cup Final and stayed through World Cup qualifiers.
  • Toyota. Supplies the association’s vehicles.
  • Etihad Airways. Partner of the association.
  • e&. Partner of the association.
  • EGA. Partner of the association.
A second route in

Women’s Football Has
Its Own Title Slot.

The UAEFA runs the Women’s Football League, the Women’s Cup and the Super Cup, plus U13, U15 and U17 competitions in Abu Dhabi and Dubai. The women’s league title sponsorship is a dedicated package: naming rights, match jersey branding, player and coach appearances and a social following that produced 25.2 million views in 2025.

858 registered players in the women’s leagues, more than 3,000 participants across the programme and an average of 500 spectators per match.

A UAE women's national team player
UAE women’s national team
What’s for sale

Four Tiers For The Association.
Three For The Women’s Game.

All tiers include the social media sponsor strip and website and app presence. Rights are flexible and can be shaped to the brand’s goals.

UAEFA packages 2025–26

Tier

Platinum

  • 40% of LED board exposure
  • Official timekeeper branding
  • Referee kit: sleeve
  • Premium stadium & backdrop placement
  • Centre circle logo
  • Main fan zone activation space
  • 15 VIP final tickets · 15 signed jerseys
  • Players in advertising campaigns
Tier

Gold

  • 25% of LED board exposure
  • Official timekeeper
  • Referee kit: back
  • Prime stadium & backdrop visibility
  • Centre circle logo
  • Secondary fan zone space
  • 8 VIP final tickets · 8 signed jerseys
  • Players in advertising campaigns
Tier

Silver

  • 15% of LED board exposure
  • Official timekeeper
  • Referee kit
  • Standard stadium & backdrop placement
  • Centre circle logo
  • Limited fan zone space
  • 3 VIP final tickets · 3 signed jerseys
  • Players in campaigns
Tier

Bronze

  • 5% of LED board exposure
  • Official timekeeper
  • Referee kit
  • Stadium & backdrop mention
  • Centre circle logo
  • Fan zone space by request
  • 1 VIP final ticket · 1 signed jersey
  • Players in campaigns

Women’s football packages

Tier 1

Title Sponsor

  • “UAEFA Women’s League presented by you”: competition naming rights
  • League and Women’s Cup match jerseys
  • Standard matchday branding
  • Front branding on the national team training kit
  • Coach access twice a year · priority player access
  • Primary focus in success-story content
  • VIP and Category 1 tickets
Tier 2

Title Sponsor

  • Title designation of UAEFA women’s competitions
  • Match jerseys
  • Limited matchday branding
  • Training kit
  • Coach access once a year · player access once a year
  • Supporting mention in content
  • Category 1 and 2 tickets
Tier 3

Supporting Partner

  • Supporting Partner designation
  • Match jerseys
  • Matchday branding
  • Training kit
  • Coach and player access
  • Logo in sponsorship thread and selected email campaigns
  • Category 2 and 3 tickets
Plan the partnership

Know Before You Go.

The questions our team hears most.

LED advertising boards, the centre circle and stadium logo, the referee kit (sleeve or back), national team training kit, social, website and app presence, official timekeeper branding, fan zone activation and the use of national team players in campaigns.

Four tiers for the association, Platinum to Bronze, with LED board exposure from 40% down to 5% and VIP final tickets and signed jerseys scaled by tier. Three separate tiers for the women’s game, led by title sponsorship of the UAEFA Women’s League.

475K plus followers across three platforms: 290K on Instagram, 150K on X and 34K on TikTok. The President’s Cup final is broadcast nationwide, and women’s football channels produced 25.2 million views in 2025.

Yes. An afternoon at Zayed Sports City with the UAEFA and ES Sport will do more than any deck. We bring the matchday calendar, the broadcast figures and the inventory map with us.

Tell us the brand, the objective and the budget range you are working with. ES Sport comes back with the rights and activation options that fit.

Register Interest

Get In Touch
With An Expert.

Watch a final from the tunnel. An afternoon at Zayed Sports City with the UAEFA and ES Sport will do more than any deck. We bring the matchday calendar, the broadcast figures and the inventory map with us.

Email info@es-sport.ae → Call +971 4 435 6612 →
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