Sports sponsorship in the UAE
This Is ES Sport.
From grassroots to elite sport, put your brand at the heart of the moments that matter.
Sponsorship
With Purpose.
To ES Sport, sponsorship is a relationship that creates value for rights holders, businesses and, most importantly, people and communities.
The logo is only the starting point. We work with our partners to create activation that delivers engagement, experience and measurable ROI, while creating something of genuine value around the sport itself.
Don’t just watch the momentum. Be part of it.
01Benefits For Rights Holders
Sponsorship provides the backing to bring their vision to life and create better sporting experiences.
02Benefits For Communities
For people and communities, sponsorship can create greater access, better experiences and opportunities to participate, learn, connect and benefit from sport.
03Benefits For Business
An opportunity to connect with target audiences in a more meaningful way, showcasing brand, products and expertise through genuine experiences rather than traditional advertising.
Sponsorship Opportunities.
Rights packages we represent today. Each one comes with a clear audience, clear assets and a team that activates as well as it sells.
No opportunities match that audience yet. Get in touch and we will build something.
Proud To Be… UAE.
Our UAE portfolio gives businesses the opportunity to align with government, organisations and programmes that are contributing to the country’s sporting landscape, supporting national ambition and creating opportunities for people across the Emirates.
UAE Football
Association
Supporting football at the highest level while connecting brands with the UAE’s national teams, clubs, fans and wider football community.
Special Olympics
UAE
Creating opportunities for People of Determination through sport, inclusion and achievement.
UAE School
Games
Supporting the next generation through participation, competition, education and wellbeing.
Mass Participation… Hit The Road.
Thousands of competitors. Tens of thousands of spectators. One shared passion for movement, challenge and achievement. Our mass-participation events give brands the opportunity to become part of the participant journey, not simply visible around the course.
Dubai
Marathon
A major international running event and a powerful platform for brands to champion health, fitness, achievement and community.
Ras Al Khaimah
Half Marathon
A destination running experience bringing together an active, health-conscious community in one of the UAE’s most distinctive settings.
UAE Fitness & Community.
There is something special about people coming together through sport: to compete, improve, connect and have fun. Our fitness and community properties give brands access to audiences who are actively choosing healthier, more social and more active lifestyles.
Padel Art
Dubai
A premium community combining sport, social connection, hospitality and business.
Primal Race
UAE
Fitness, challenge and community, creating opportunities for brands to engage through participation and performance.
New
WPSL Golf
Community
Where sport and business come together, creating opportunities for relationship building, client engagement and hospitality.
New
PROVN Women’s
Youth Sport
Supporting the next generation of female athletes through participation, development, confidence and opportunity.
Sponsorship That
Goes Further.
Built around your brand, your audience and your objectives.
01Strategy
Best fit first. We start with understanding your audience and objectives, then find the right sport and property.
02Rights
Direct relationships with rights holders, federations and event owners mean better access, stronger terms and better commercial value.
03Activation
The part your customers actually see. Fan zones, hospitality, content and on the ground delivery, run by the team that lives at these events.
04Measurement
Exposure, engagement and commercial outcomes, tracked and reported in plain numbers, so you can see exactly what your sponsorship delivered.
Don’t Just Sponsor.
Participate.
The best partnerships don’t feel like advertising.
They feel like something people want to be part of.
We work with partners to understand their objectives, audiences and values before creating activation that delivers genuine engagement and measurable return.
- Sometimes that means reaching thousands.
- Sometimes it means creating an experience for fifty.
- Sometimes it means giving one young athlete an opportunity that changes their journey.
For the brand. For the sport. For the people. For the UAE.
Talk SponsorshipOur Record.
Delivering partnerships that pack a punch since 2018.
2019
ICC Cricket
World Cup
La Liga
Virtual LED
ADIB Oval
Naming Rights
ADIB
Warriors
Babyshop
Cricket Cubs
Old Mutual
Cricket Sixes
AFC Asian Cup and
Champions League
Asics x
Dubai Marathon
Get In Touch
With An Expert.
Tell us what you are planning: a client to host, a team to reward, a brand to amplify or a squad to bring over. We’ll get back to you.
Tell Us What
You Are Planning.
We’ll get back to you.




